On Page SEO Factors

50 Things You Must do in On Page Optimization On-Page SEO Factors

A practice of optimizing individual web pages, on-page SEO is a tool to rank higher and land more relevant traffic from search engines. On-page optimization refers to the optimization of both content and HTML source code of a web page as opposed to off-page SEO which includes creating external links and signals.

Both on-page and off-page optimization are essential for a website to perform better in search engine results. While on-page optimization may weigh less as compared to off-page optimization, it is still something admins should keep in mind to increase traffic, usability and search engine ranking. In order to help admins do a better job with on-page optimization, here is a list of 50 things you must do.

  1. Perfecting Keyword Research and Targeting
  2. Create descriptive HTML Title tags with keyword and Brand
  3. Keep title tag less than 65 characters including spaces
  4. Keep description tag less than 155 characters including spaces
  5. Create meta description tags for pages including tagged facts and structured data about the Page
  6. Create search engine friendly URL with short and relevant keywords
  7. Create static URL and session ID
  8. Create Meta Robots to allow the search engine to index the web page
  9. Create of Meta Keywords Tags
  10. Create <Language> meta tag for language-specific websites
  11. Use Canonical URL Tag to avoid duplicate content
  12. Optimize Global Navigation Link Structure
  13. Optimize Breadcrumb Navigation Links Structure
  14. Optimize Alternative Link Structures
  15. Ensure use of three essential structures in site building, sequences, hierarchies, and webs
  16. Decide the percentage of internal links on a page
  17. Put the link location in Top menu, sidebar and footer
  18. Use varied anchor text in Internal linking
  19. Decide the number of Internal links within the content
  20. Use nofollow and dofollow Links
  21. Add some outbound links on a page which has value to your site visitor
  22. Make analysis of website ability to support browsing by testing it interactively
  23. Content optimization
  24. Check Keyword repetition
  25. Checking Keywords placement on important locations
  26. Ensure optimum keyword density
  27. Use Keyword variations including synonyms, singular and plural forms
  28. Optimize your sub- titles and use header tags H1, H2 and H3 properly
  29. Create keyword prominence, frequency and proximity
  30. Use Hyphens or underscore in keyword separation
  31. Use image title and an “Alt tag”
  32. Create image name with your keyword or phrase
  33. Use Keyword in bold/strong
  34. Use the targeted keyword term/phrase in Italic/Emphasized
  35. Avoid Using frames
  36. Use Java script properly as search engine cannot index Java script content
  37. Ensure proper website accessibility
  38. Ensure IP address is not blacklisted
  39. Check for broken links
  40. Errors and dead links
  41. Create sitemaps in text, HTML, RSS, ROR and XML
  42. Create and validate Robots.txt file
  43. Create 310 and 302 redirection by using .htaccess file
  44. Optimize 404 page
  45. W3C css validation
  46. Setup Google Analytics Account
  47. Create RSS feed and display RSS feed on website
  48. Create and Manage Google, Bing and Yahoo Webmaster Tool
  49. Google page speed test to evaluates the performance of web pages
  50. Google video sitemap generator

While you can use all these as a road map for your future endeavour, remember to not over optimize the page for your keyword or phrase. Optimize your page keeping in view the users, not only the search engine.

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