15 Great Off-Page SEO Techniques
These days, with availability to computer, internet and basic understanding of websites, everyone is interested in creating a blog or website. What most lack, is the understanding of search engine optimization, to help their business perform better on search engine results and gather traffic.
There are two typles of optimization, on-page and off-page. On-page optimization refers to the optimization of both content and HTML source code of a web page as opposed to off-page SEO which refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc. Both on-page and off-page optimization are essential for a website to perform better in search engine results.
However, when it comes to importance, off-page optimization weighs much more than on-page optimization. It is something admins should keep in mind in order to to increase their traffic, usability and search engine ranking. Here are some techniques you can use to better optimize your website off-page.
- Social Networking website
Nowadays, Social Networking websites are booming. Getting involved with one’s social media presence is fundamental step for anyone who wishes to sustain a business online. You can begin advertising, market and build online reputation here. Sign up for most popular social networking sites, like Facebook, LinkedIn, Twitter, Google+, etc.
Blog is another way to promote your business or website online. By creating content, you constantly add to the reasons why a user would visit your website or a visitor would return. You are giving the users something to read and creating a personal relation with the user through your content. Not to mention, it also helps search engines to crawl your site more frequently.
- Blog Marketing
Not only can your create content for your own blog, you can also post comments and promote your website on on other blogs in the same niche as yours. This will allow you to add a link in the comments section. Search engines crawl these links and it helps them point users towards your website. These blogs are commonly referred to as “Do-Follow” Blogs.
- Forum Marketing
Just like blog marketing, you can also comment and get involved with online forums related to your website niche. Get involved with the community and advertise your website or business. Answer questions, reply to threadsand offer advice. This will help build a reputation for you as an expert within the niche, which will help search engines crawl the links you post.
- Search Engine Submission
While search engines can find websites on their own, it usually takes some time. Instead of waiting for the search engine to pick up, you can submit your website to most prominent search engines like Google, Yahoo, Bing, etc yourself.
- Directory Submission
Often people say that directory submission is dead. The truth is, it is up to the effectiveness of the selection process of these directories and categories for submission. Although, you can submit your wesite to general directories, it is better to submit to niche directories.
- Social Bookmarking
You can also promote your website via Social Bookmarking. You can submit your latest blog posts and pages to some of the most popular bookmarking websites, like StumbleUpon, Digg, Delicious, Reddit, etc and get featured. Search engines love these websites due to the frequency of content.
- Link Baiting
If you create a unique and interesting enough post for your website, you can link bait users to promote your website. Other website owners would want to link to it. Even if you are publishing another website’s content on yours, put the website’s link as a reference. Do it for others and, let others do it for you.
- Photo Sharing
If you have used any original pictures or images on your website, you can share with other major photo sharing websites like Flickr, Picasa, Photo Bucket, etc. Users across the internet will be able to see and comment on them and hopefully follow a link to your website.
- Video Marketing
Just like photo sharing, if you have any original videos on your website, share it with some video sharing website like; YouTube, Vimeo, etc so people can see, comment and follow link to your website.
- Business Reviews
You can try writing a business review for your business or ask others to write reviews for yours as a way to promote your website. You can review businesses on major business review websites like RateitAll, Shvoong, Kaboodle, Stylefeeder, etc.
- Local Listings
Depending on your website’s niche, you may realise the listing in local directories to be helpful. Instead of going global and facing cutthroat competiton, you can promote your business locally. You can list your website locally, so search engines can view your website easily and fetch the content.
- Article Submission
You can submit any original piece of writing to some of the most popular article directory websites like; Ezine, Go Articles, Now Public, etc. This can help drive some traffic to your website through links.
- Social Shopping Network
If you are running an e-commerce website, you can submit it to online shopping networks in order to advertise and brande your website for free. You can submit your products to sites like; Google Product Search, Yahoo Online Shopping, MSN Online Shopping, and other major social shopping network sites like Kaboodle, Style Feeder, etc. This will increase the likelihood of people finding your website while searching for the products you are selling.
- Answer Questions
As the subject suggests, you can answer the questions. You can actively participate in Q&As in order to promote your website on websites like Yahoo Answers, etc. By answering and asking questions relevant to your website niche, you can direct the conversation to your website and add links. Your reputation as a user and quality of your answer will directly affect the traffic you generate from this.