What’s the difference between SEO and PPC?
Business owners find it hard to choose between SEO and PPC to promote their products and services. They are not at fault here, the two are quite complicated concepts for a layman. Where SEO stands for Search Engine Optimization, PPC stands for Pay Per Click.
But before you can understand SEO and PPC, you need to know what organic search and paid search mean. And understand how each of them us used in the businesses to market their products and services.
Google wants to deliver the best content and services to their users in order to satisfy them with their service. That is why, the search engine evaluates websites on over 200 factors. These factors are involved in determining where and when a search result is displayed.
SEO is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results.The higher or the more frequently a website is seen in the search results list, the greater number of visitors it will receive. These visitors are potential customers. The service may target different kinds of search, including image, video, academic, news, and industry-specific vertical search engines.
It is, practically, any action taken that is meant to better optimize or improve your website’s performance in organic search results. The final objective of SEO is to get a website to rank in better on search engines like Google. More and more businesses are moving towards the online world every day.
On the other hand, PPC is a Google service through which service providers can get visibility in search results in the form of an advertisement by paying money every click they receive. These are the advertisements noted with the yellow “ad” icon at the top of the search results.
Anyone can set up an Adword account and launch a campaign with a particular budget amount per month. You can choose which keywords you want your advertisement to show up at. You can manage the target audience using the various tools available with Google. Google will show your ads in the paid/sponsored section of Google search every time someone searches your keywords.
Google will show your ads until your budget runs out. When someone advertises with Google, their ads show up in Google’s search results and its ad partners. Its ad partners include the websites which have opted for Google ads to be displayed on their website for earning revenue.